Outdoor office set up with two Adirondack chairs set near a group of White Birch
A good place to meet

Our Vision

Croft Alden will serve the people and businesses of the Adirondacks to help them grow economically and personally. By focusing on personal service for a variety of needs, Croft Alden will let businesses reach out for new business, and help people make key decisions in their lives.

Our Story

The constant place in William Cooper’s life has been the Adirondacks, specifically Lake George. He’s vacationed here since he was very young, and bought a home in Hague in 2005. After a career of teaching at the high school and university levels, he has landed on Lake George to start the next chapter of his story.

Croft Alden

Currently a team of one, Croft Alden offers flexible services meeting a variety of needs. We’re willing to travel throughout the North Country and western New England.

William Cooper


William Cooper has taught at the university and secondary levels, directed a not-for-profit enterprise, coached competitive speech and debate, practiced law, and worked with both older people and their adult children.

He will work with you to make sure that your needs are met–he focuses on other people’s goals as the measure of success.


Photograph (c) 2016 by William Terdoslavich

Next Steps…

Please let us know how we can help you.

Call to Action